What is Floodlight & DoubleClick Floodlight tags?
https://support.google.com/ds/answer/6029713?hl=en Floodlight tags and activities A Floodlight tag is an HTML tag that you place on your web site to track conversions, such as a consumer making a purchase or completing an online form. A Floodlight activity stores data recorded by a specific Floodlight tag and makes the data available within all DoubleClick properties, such…