Top #1 | INFOGRAPHICS
An infographic is the presentation of information or data visually. Infographics get shared more, viewed more and loved more than most other content.
If a picture paints a thousand words, it just makes sense to use a picture if you have massive amounts of data to represent.
When you created a Viral type of Inforgraphic, it will bring you hugh amount of quality backlinks, which would do great to your website search engine rankings
Tips:
Infographics must be of a high standard to be popular.
Infographics are not the only way to visually represent data. You can also use graphs, maps or gifographics. A gifographic features very short, repetitive animated pictures, instead of a static image.
Top #2 | VIDEOS
A good video communicates the message clearly, simply and concisely!
It’s great if you wish to illustrate to your target audience how your product or service works, for your potential clients that do not like reading, offering your content in the form of a video. It will help engage this type of clients and customers by creating an interactive and human interface communications.
Tips:
Producing a good video is not cheap and there’s a reason for this. It requires writing a script, and expensive lighting and microphones, so even the shortest video has a high production cost
For this reason videographers may try to upsell you into longer videos. Resist this. If the video is being viewed online, you only have a 30 second to 1 minute (at the most), window of opportunity before most viewers lose interest.
A more effective strategy is to either do it in house or find a company that specialises in producing 90-second corporate YouTube clips for less than $1,500.
Top #3 | OPINION POSTS
Controversial posts that forecasts trends is popular, they dive deeply into new angles or provides high-level breakdowns.
Problem for this is that almost 80% of the content delivered as part of the corporate content marketing strategy is unworthy of being published. You can’t just continue to share or copy someone else’s blog post and expect it to deliver the same results as an original opinion.
Readers prefer controversial content. something that’s unexpected or counter intuitive will immediately grab someone’s attention and it has a huge follow-on effect with people reading it, commenting on it and often sharing it whether they agree or disagree with the stated opinion.
This is because it invokes strong emotion—surprise, empathy or even anger.
Tips:
Don’t confuse having a strong opinion with ranting.
Be respectful. Don’t make personal comments. Try to present both sides of the argument even if you are one-eyed about it.
But most of all, write with clarity and humility. This is your opinion. The world is a big place. It’s likely someone else will know more than you, so write accordingly.
Top #4 | PREDICTION, FORECAST ABOUT FUTURE
People tend to be curious and have a desire to know about the future. If you have something to predict, go for it. It’s a effective way to generate tons of shares on social media.
Check out our post “4 predictions about the future digital marketing” or “VIRTUAL REALITY: HOW TO CREATE 360-DEGREE VIDEO“.
Top #5 | HOW-TO ARTICLES
How-to” and “How-do-I” stories are amongst the most popular types of content and they have amazing long tail keyword search potential. These types of stories can range from simple step-by-step instructions, to a complete guide.
Below is a simple guideline how usually this kind of articles are written
- Identify a common problem
- Identify the “benefits” of a solution
- List the steps to achieve the solution
- Write a ‘wrap up’ or summary that includes additional helpful information or insights.
Tips:
Getting started on a ‘how-to’ is probably the hardest part. If you can’t think of a topic personally, do some long-tail keyword research to identify popular search topics in your industry, or informally survey your clients or website visitors on their pain points.
It could be industry specific or more general such as, “How to move your wordpress site to a new server?”
It is alway good to be clear! Provide a thorough explanation that uses diagrams, videos and pictures to demonstrate your solution
Hope this helps your business to be more successful on the content marketing and search engine rankings of your products and services, if you are interested to work with us on a detail plan to help your business be more successful, you can give us a call or drop us an email at contact@hoopstudio.com.sg, or simply use our contact us page form to send your message to us
